Singapore Casino Affiliate Market Statistics

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13th Jan, 2023
Simon Colmenares

The Asian market is one of the most complex markets in the world, not only because most of the population is located here but also because it's tricky to both get in and become renowned and established due to its several cultural, political, economic, and even geographical differences.

Singapore is no exception to this rule, so it has a high-risk, high-reward market for affiliates, especially for online casino affiliates.

The 2020 GDP for Singapore was around 397 billion dollars, and the GDP per capita was 72,764.91 USD, according to Statista.

This country has a population of around 6 million with an average age of 42 years, of which 90% are active internet users daily; of course, the use of smartphones (there are around 4.28 million users) in combination with a well-developed internet infrastructure has influenced the growth of active user from the past few years to the present.

Social media also impacted Singapore's internet users and affiliate marketing, with 70.6 million users having active Facebook accounts and 63.92 million having active Instagram accounts.

Since 2020, online casinos and affiliate programs have increased in terms of usage and popularity, yet as we have mentioned, this is a tough market to get in.

Gambling market in Singapore

The general gambling market in Singapore reached 6.6 billion USD in 2020 and has an expected growth of 2 billion dollars by 2025 (reaching a total of 8.6 billion dollars).

However, around 56% of Singapore's population is against all forms of online gambling, making it the fourth most-opposed country to online gambling in the world behind Spain, India, and China, respectively.

Regardless, the Philippines government still pushes forward the inclusion of online gambling as an industry with so much revenue and economic growth to offer.

Even if online gambling is somewhat legal in Singapore, most gambling activities must be regulated and supervised by a 100% government-owned corporation called the Philippine Amusement and Gaming Corporation (PAGCOR).

This technically implies that, one way or another, only government-approved organizations can provide online gambling services in Singapore legally.

Doubts about Singapore Market

Gambling behavior: preferred games and local options

Before the online gambling industry was legalized in Singapore, only two leading betting (and local) options existed.

One was The Singapore Pools (a local lottery) and the Singapore Turf Club, which has horse racing bets, and general sports betting.

After online gambling gained popularity (and became legal), the Singapore Pools adopted this approach to betting and now allows online sports betting, horse racing bets, 4D bets, and TOTO bets on its website.

Singapore Turf Club still operates at one of the biggest racecourses in Kranji, in addition, to offering other touristic recreations such as a hotel, dining places, kart racing, horse leasing, and pony riding.

As one might expect, lottery, sports betting, and horse racing considerably impact Singapore players' online gambling behavior and preferences; however, other online games take the crown.

Poker is the king of games in both video and live forms, not only in Singapore but in most the South-Asian countries. Followed, of course, by lottery and sports betting, and finally, slot games take third place.

Regarding the latest, there are a ton of great online slots to play at Singapore Casinos with insane RTPs (the theoretical return to player percentage, calculated taking millions of spins into account).

Here's a list of the best slots games and their RTPs:

  • Ugga Bugga 99.07% RTP
  • Mega Joker 99% RTP
  • Ooh Aah Dracula 99% RTP
  • 1429 Uncharted Sea 98.6% RTP
  • Jackpot 6000 98.1% RTP
  • The Catfather 98.1% RTP
  • Blood Suckers 98% RTP
  • Jokerizer 98% RTP
  • Rainbow Riches Pick n' Mix 98% RTP
  • Starmania 97.87% RTP

Finally, there's a general tendency in Asia for new technologies, as many players from countries like Singapore, China, Japan, etc., are inclined to try out crypto gambling, virtual reality games, and augmented reality games.

Best Singapore online casinos and their affiliate programs

Singapore is the house of many fantastic online casinos, all equipped with the latest technologies and great affiliate programs to back them up.

As mentioned earlier, none of the Asian markets are easy to jump in; however, for those who do, great rewards await. It is a high-risk, high-reward market and industry.

Many affiliate programs from the best casinos offer high revenue shares that can go up to 50% in the best cases.

Below is a list with a brief description of each casino and its affiliate program:

BK8 Singapore casino and sports

BK8 Casino

BK8 is one of Singapore's most significant online casinos. It features hundreds of games from several categories, including sports, e-sports, live casino, slots, fishing, lottery, and table casino games.

Their list of game providers includes international brands like Evolution Gaming and Microgaming and Asia-based providers such as 918Kiss.

Their affiliate program offers up to 40% revenue share deals (45% is via invitation only) based on the number of monthly referrals and a 10% sub-affiliate deal.

UEA8 Singapore safe casino

UEA8 Casino

Also referred to as UEABET, this big Singapore online casino welcomes all Asia players with a great game catalog filled with live casinos, sports, e-sports, slots, poker, fishing, and lottery games.

Their game providers include Microgaming, Dream Gaming, Pragmatic Play, Mega888, 918Kiss, Red Tiger, Asia Gaming, and many others.

UEA8 Affiliate program offers up to 40% revenue shares or up to 50% by invitation only. 

JW8 Singapore biggest casino

JW8 Casino

JW8is one of the biggest online casinos in Singapore, featuring over 50+ game providers and hundreds of games from several categories, such as sports betting, live casino, slots, table casino games, fishing, and e-sports.

Their affiliate program offers up to 40% revenue share deals.

Singapore's affiliate market: how do other industries approach it?

Affiliate marketing is a growing business in Singapore, and this is not limited to online casinos. However, there are some things to consider; for example, non-gambling affiliate markets are easier to set up and get established, but they usually don't offer the same rewards as online gambling affiliates.

Some affiliate programs that offer lower deals compared to online casinos include:

  • AirAsia: 1% revenue share.
  • Marriott International: 3.5% revenue share (in Asia).
  • Sephora: 3% revenue share.
  • Lazada: 13% revenue share.

Now, some affiliate programs offer similar or even higher revenue share deals; these are:

  • Skyscanner: 20%-35% revenue share.
  • Clickbank: Up to 75% revenue share.
  • Razer: Up to 20% revenue share.
  • AliExpress: Up to 50% revenue share.

What to expect for Singapore's affiliate market in 2023

Although the future of affiliate marketing is quite uncertain, especially in such a complex and volatile market as Asia, and in this particular case, Singapore, what has been observed so far is stable growth and an accelerated recovery since the events of 2020.

However, the rejection of online casinos and online gambling by the inhabitants of Singapore is quite considerable (56% of the population is opposed to these practices).

This, added to the fact that other countries such as the Philippines are looking for ways to ban these practices permanently, leaves us to wonder what will happen to the rest of the countries if these movements and ideals become the current trend on that side of the world.

As the events of the present unfold, the best thing you can do is to keep abreast of what Asia's online casino industry has to offer, and there is no better site to do so than

You will find the best reviews and accurate information about the best online casinos in Singapore and Asia.

13th Jan, 2023
Simon Colmenares